Yu-Kai Huang, Ph.D.
Associate Professor

Institute of Publishing and Culture Enterprise Management
Nanhua University

No.32, Chong Keng Li, Dalin, Chia-Yi Shien,
Taiwan, R.O.C.
TEL: +(886)-5-2721001 ext. 2531

Email: osilo.huang@gmail.com

About H444 | Research Interests | Publications | Experience | Teaching AnnouncementBlog

Vita

Yu-Kai Huang is an Associate Professor of the Institute of Publishing and Culture Enterprise Management, Nanhua University. He earned his PhD at the Chiao Tung University (Taiwan). After earning his PhD, he worked as a logistics and marketing manager for several e-commerce organizations. His research interests include Logistics Management, Electronic Commerce, Marketing Management, Catastrophe Theory, Chaos Behavior and Nonlinear Dynamic System. Recently, his research focus on issues relating to logistics and supply chain integration, as well as issues relating to the role of -e-commerce in the definition of strategies and performance in supply chain management and on implementation decisions involving information systems and inventory managements.

Education

l   Ph.D. in Traffic and Transportation, National Chiao Tung University, Taiwan

l   M.S. in Transportation Science, Tamkang University, Taiwan

l   B.S. in Transportation Management, Tamkang University, Taiwan

Research Interests

l   Nonlinear Dynamic System

l   Marketing Research

l   Decision Science

l   Electronic Commerce

l   Supply Chain and Logistics Management

Experience

l   Academic Experience

n   2006/9 - 2007/7, Assistant Professor, Department of Marketing and Logistics, China University of Technology

n   2005/8 - 2006/9, Lecturer, School of Continuing Education, Chinese Culture University

n   2002/8 - 2003/7, Lecturer, Department of Industrial Engineering & Management, TungNan Institute of Technology

n   2002/2 - 2003/7, Lecturer, Department of Information Management, Takming University of Technology

n   2001/8 - 2002/2, Lecturer, Department of Information Management, Sue-Te University

n   1995/9 - 1997/6, Teaching Assistant / Research Assistant, Department of Transportation Management, Tamkang University, Taiwan

l   Professional Experience

n   2002/1 - 2006/9, Projector Manager, www.cvs.com.tw

n   2000/1 - 2002/1, Assistant Manager, www.soidea.com.tw

n   1999/8 - 1999/12, GM's Special Assistant, www.senseio.com.tw

Publications

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1.          Y. K. Huang* and C. M Feng (2015), Analysis of Vulnerability in Multinational Retailing Delivery Service System: A Case Study of FamilyMart and Circle K, Asian Transport Studies, (Accept). (°ê¬ì·|­pµe½s¸¹MOST 104-2410-H-343-011 -)

2.          Y. K. Huang (2015), The Evaluation of Logistics Service Quality on Store-to-Store Delivery: A Case of Online Used Books Store, Journal of International Logistics and Trade, (Accept). (KCI) (°ê¬ì·|­pµe½s¸¹MOST 104-2410-H-343-011 -)

3.          Y. K. Huang* and C. M Feng (2014), Vulnerability Analysis of Store-to-Store Delivery, The SIJ Transactions on Industrial, Financial & Business Management, Vol. 2, No. 9, pp. 342-347.

4.          D. F. Xiao, G. Bai. & Y. K. Huang* (2014), A Model of Consumer Perception and Behavioral Intention for E-Reading, The SIJ Transactions on Industrial, Financial & Business Management, Vol. 2, No. 6, pp. 290-295.

5.          Y. K. Huang*, W. S., Fan, M. C. Tsai, and Y. H. Ho (2014), Using Importance-Performance Analysis in Evaluating Taiwan Blog E-Service Quality, Journal of Economics, Business and Management, Vol. 3, No. 3, pp. 338-345.

6.          W. S. Fan, C. H. Lan, Y. K. Huang*, R. S. Chang (2013), A Study on Purchasing Behavior of Teenagers in Taiwan: Example of Counterfeit Goods, Journal of Applied Social Psychology, Vol. 43, No. 6, pp. 1289-1300. (SSCI)

7.          W. S. Fan, Y. K. Huang*, H. C. Hsu, C. C. Chen (2013), An analysis of the Blog-User¡¦ attitude employing structural equation modeling combine TAM and TPB model, Applied Mechanics and Materials, Vols. 411-414, pp.90-93. (EI)

8.          Y. Xiang, Y. K. Huang*, S. W. Hsu, and K. L. Li (2013), A Cusp Catastrophe Model for Developing Marketing Strategies for Online Art Auction, International Journal of Electronic Commerce Studies Vol. 4, No. 1., pp 111-120.

9.          Y. K. Huang*, C. H. Hsieh, J. M. Zhao (2012), The Analysis of Vulnerability in Low-carbon Delivery System Using Analytical Hierarchy Process, Applied Mechanics and Materials, Vols. 253-255, pp. 1571-1574. (EI)  (°ê¬ì·|­pµe½s¸¹NSC 101-2914-I-343-002-A1)

10.      C. C. Chung, Y. K. Huang* (2012), Dynamic Analysis of Store-to-Store Delivery Service through Fuzzy Cognitive Map, Applied Mechanics and Materials, Vols. 253-255, pp. 1558-1562. (EI)  (°ê¬ì·|­pµe½s¸¹NSC 101-2410-H-343 -023 -)

11.      Y. K. Huang (2012), Vulnerability Analysis of 18-hour Retail Delivery Service Using by Bayesian Network, Przeglad Elektrotechniczny, Vol. 9, pp.9-12. (SCI)  (°ê¬ì·|­pµe½s¸¹NSC 99-2410-H-343 -030 -)

12.      Y. K. Huang*, C. M Feng and X. H. Sun (2012), An Analysis of Consumers¡¦ Propensity to Return in E-Retailing, Asian Transport Studies, Vol. 2, No. 1, pp. 34-47.

13.      Y. K. Huang*, C. M Feng, W. S. Fan, and H. P. Lin (2012), Exploring the Choice Behavior on the Retailing Delivery Provider for Online Auction Consumers, International Journal of Business and Information, Vol.3, No.2, pp.325-334, 2012. (°ê¬ì·|­pµe½s¸¹NSC 97-2410-H-009 -027 -SS3)

14.      Y. K. Huang (2010), The effect of airline service quality on passengers¡¦ behavioral intentions using SERVQUAL score: A TAIWAN Case study, Journal of the Eastern Asia Society for Transportation Studies, Vol. 8, pp.2330-2343.

15.      Y. K. Huang*, W. S. Fan, C. H. Hsieh, C. H. Lan , R. S. Chang (2010), Using Cusp Catastrophe Theory to Model Pick-up Pint Choice Behavior for Online Bookstore Shopper, Logistics Systems and Intelligent Management, Vol. 1., pp.44-48. (EI)

16.      Y. K. Huang*, C. M. Feng, W. C. Yeh and L. Y. Lin (2010), A Fuzzy Cognitive Map Modeling to Explore the Operation Dynamics of Third-party Logistics Providers, Logistics Systems and Intelligent Management, Vol. 3., pp. 1266-1270. (EI)

17.      Y. K. Huang*, Y. W. Kuo and S. W. Xu (2009), Applying Importance-Performance Analysis to Evaluate Logistics Service Quality for Online Shopping among Retailing Delivery, International Journal of Electronic Business Management, Vol. 7, No. 2, pp. 128-136. (EI) (°ê¬ì·|­pµe½s¸¹NSC96-2416-H-343-007)

18.      Y. K. Huang*, C. M. Feng and P. J. Wu (2009), A structural equation model of management strategies and firm performance: a case study of logistics service quality on home delivery, International Journal of Electronic Customer Relationship Management, Vol. 3, No. 3, pp.281¡V300.

19.      Y. K. Huang* and C. M. Feng (2009), A catastrophe model for developing loyalty strategies: a case study on choice behaviour of pick-up point for online shopping, International Journal of Services Operations and Informatics, Vol. 4, No. 2, pp. 107-122.

20.      Y. K. Huang* and C. M. Feng (2007), An analysis on choice behavior on the pick-up point for the e-commerce retailing delivery using a cusp catastrophe model, Journal of the Eastern Asia Society for Transportation Studies, Vol. 7., pp. 918-932. (°ê¬ì·|­pµe½s¸¹NSC96-2416-H-343-007)

21.      Y. K. Huang* and C. M. Feng (2007), Modeling the Determinants of Service Quality on Retailing Delivery Service for Online Shopping, International Symposium on Information Systems & Management, pp.3343-3346. (EI)

22.      C. M. Feng and Y. K. Huang* (2005), The Choice Behavior Analysis of the Pick-up Point for the E-commerce Retailing Delivery, Journal of the Eastern Asia Society for Transportation Studies, Vol. 6, pp. 2778 - 2793.

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1.          ¶À¬R³Í (2015)¡A2014-2015¦~¤¤°ê¥Xª©Âť֮ѡA¤¤°ê®ÑÄy¥Xª©ªÀ (±M®Ñ½×¤å)¡C

2.          ¶À¬R³Í (2014)¡A2013-2014¦~¤¤°ê¥Xª©Âť֮ѡA¤¤°ê®ÑÄy¥Xª©ªÀ (±M®Ñ½×¤å)¡C

3.          ¤ý«Û²»¡B¥ô¤å¨Ê¡A¶À¬R³Í*¡B½²¥É¨K¡Bª÷±j (2013)¡A®ü®l¨â©¤µØ¤å¥Xª©-¼Æ¦r¤Æ¡B­ì³Ð¤O¡B¤H¤~°ö¾i¡A¤¤°ê®ÑÄy¥Xª©ªÀ (±M®Ñ°Æ¥D½s¡FISBN¡G9787506836661)¡C

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8.          Y. K. Huang (2008), The Study of Customer Segmentation Examined by Catastrophe Model, in IFIP International Federation for Information Processing, Volume 286; Towards Sustainable Society on Ubiquitous Networks, eds. Oya, M., Uda, R., Yasunobu, C., (Boston: Springer), pp. 37-48. (±M®Ñ½×¤å)

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 (¥|)¡B°ê»Ú¬ã°Q·|½×¤å

1.          Y. K. Huang* and C. M Feng (2015), Analysis of Vulnerability in Multinational Retailing Delivery Service System: A Case Study of FamilyMart and Circle K, EASTS Conference 2015. (µá«ß»«±JÃú) (¥»½g¤å³¹Àò±oEASTS2015¦~«× ³Ì¨Î½×¤å¼ú).

2.          Y. K. Huang*, C. C. Wen, and Y. S. Huang (2015), Analysis of Loyalty of Store-to-Store Delivery Service System: A Case Study of ezShip.com in Taiwan, EASTS Conference 2015. (µá«ß»«±JÃú)

3.          Y. K. Huang* and C. C. Chung (2015), The Analysis of Vulnerability about E-Commerce Retailing Delivery System between Taiwan and China¡¨, International Conference on ¡§Global Integration of Economies and Connectivity Development in collaboration with Asian Logistics Round Table. (¥xÆW¥x¥_)

4.          Y. K. Huang* and S. W. Xu (2015), Factors Affecting the Subscription of Children Magazines, International Conference on Social Science and Management. (¤é¥»¨Ê³£)

5.          J. H. A., Y. K. Huang* and C. H. Chen (2014), Can You ¡§Survive¡¨ during Web Information Searching? A study focused on Need to Evaluate and Self-Efficacy, Information Systems and International Management Forum. (¥xÆW¥x«n)

6.          Y. K. Huang* and C. C Chung (2014), Study on Strategies of Consumers¡¦ Choice of the Green Hotel Service by the Catastrophe Model, The Inaugural Conference on Sustainable Tourism and Hospitality in Asia. (¤é¥»¼s®q)

7.          Y. K. Huang*, C. M. Fen, C. H. Hsieh and S. J. Dai (2014), An Analysis of Retailing Delivery Service using by Rasch Model, International Academic conference on Social Sciences. (¤é¥»¤j¨Á)

8.          C. C Chung, Y. H. Liao and Y. K. Huang* (2014), Private Equity Fund Investment in the Drybulk Shipping Industry, International Academic conference on Social Sciences. (¤é¥»¤j¨Á)

9.          C. M. Fen and Y. K. Huang* (2014), Exploring Logistics Services Quality in Store-to-Store Delivery Service Quality of E-commerce through Importance-Performance Analysis, International Symposium on Business and Social Sciences. (¤é¥»¥_®ü¹D)

10.      Y. K. Huang* and W. S. Fan (2014), Explore the Behavior Intention of the E-Book Using by the Cusp Catastrophe Model, Global Entrepreneurship and Innovation in Management (GEIM) Conference in partnership with Journal of Business Research Special Issue. (¥xÆW¥x¤¤)

11.      D. F. Xiao and Y. K. Huang* (2014), An analysis of the behavior intention of e-book employing structural equation modeling combine TAM and TPB model, 2014 International Conference on Business and Social Sciences (ICBASS). (¤é¥»ªF¨Ê)

12.      Y. K. Huang*, W. S. Fan, M. C. Tsai, and Y. H. Ho (2014), Using Importance-Performance Analysis in Evaluating Taiwan Blog E-Service Quality, International Conference on Economics and Business Administration. (¤¤°ê¿Dªù)

13.      Y. K. Huang*, J. H. A. Chen, and J. M. Zhao (2013), Using Innovation Diffusion Theory and Technology Acceptance Model to Explore the Innovative Service of Delivery Adoption Intention, International Conference of Business, Management and Behavioral Sciences. (¤¤°ê¥_¨Ê)

14.      Y. K. Huang*, Y. Z. Chen, and S. W. Wu (2013), An Analysis of the Digital Reading by Technology Acceptance Model, The 4th International Conference on Publish Industry and Publishing Education in the Digital Age. (¤¤°êªZº~)

15.      W. S. Fan and Y. K. Huang* (2013), An analysis on blog usage satisfaction using the cusp catastrophe model, International Symposium on Marketing, Logistics, and Business. (¤é¥»¦W¥j«Î)

16.      G. S. Tong, Y. K. Huang*, and Y. T. Yang (2013), Study on Strategies of Consumers¡¦ Choice of the Chain Coffee Shops by the Catastrophe Model, International Conference on Business and Information. (¦L¥§Î¤¨½®q)

17.      G. S. Tong, Y. K. Huang*, and H. J. Huang (2013), A Non-Linear Choice Model for International Tourist Hotels in Resort District, International Conference on Business and Information. (¦L¥§Î¤¨½®q)

18.      Y. W. Kuo, and Y. K. Huang* (2013), Modeling Choice Behavior of Delivery Provider of Online Auctioneer, The 3rd Asian Conference on Psychology and the Behavioral Sciences 2013 & The 3rd Asian Conference on Ethics, Religion & Philosophy 2013. (¤é¥»¤j¨Á)

19.       Y. K. Huang*, C. M. Feng., and W. L. Chung (2013), Analysis of vulnerability in ezship delivery process, EASTS Conference 2013. (»OÆW¥x¥_)

20.      Y. K. Huang* and C. C., Chunghe, (2013), Evaluation of Logistics Service Quality on StoretoStore Delivery Service for Online Auction, International Conference on Innovation and Management. (¤é¥»¥_®ü¹D)

21.      Y. K. Huang (2012), Explore the satisfaction of the eBooks using by the cusp catastrophe model, 2012 Global Marketing Conference. (Áú°ê­ºº¸). (°ê¬ì·|­pµe½s¸¹NSC 101-2914-I-343-002-A1)

22.      Y. K. Huang*, Y. Xiang (2012), The Influences of Consumer Trust on Online Art Auction Purchase Intention, The Second Annual Asian Conference on Psychology and the Behavioral Sciences. (¤é¥»¤j¨Á)

23.      Y. K. Huang*, C. M. Feng, S. W. Shu and W. L. Chung (2011), The Application of Fault Tree on Vulnerability Analysis of Store-to-Store Delivery System, 2011 International Conference Computer Science and Logistics Engineering. (EI, ¤¤°êªe«n). (°ê¬ì·|­pµe½s¸¹NSC 100-2410-H-343-027-)

24.      Y. K. Huang*, and J. M. Zhao (2011), Factors affecting college students¡¦ intention of using e-learning systems for environmental education: from a non-linear relationship perspective, The Asian Conference on Technology in the Classroom. (¤é¥»¤j¨Á)

25.      Y. K. Huang*, and C. M. Feng (2011), The Analysis of Vulnerability in ezShip Distribution Process, 6th International Congress on Logistics and SCM Systems. (¥xÆW°ª¶¯). (°ê¬ì·|­pµe½s¸¹NSC 99-2410-H-343 -030 -)

26.      Y. K. Huang*, C. C. Lin, J. M. Zhao, and K. L. Li (2010), An Exploratory Investigation of Measuring Service Quality on Art Online Auction Web Site, International Conference on Management Science and Engineering. (ISTP, ¤¤°êªZº~)

27.      Y. K. Huang*, C. M. Feng, I. W. Wang, and H. Y. Jeng (2010), The Factors Affecting the 24-hour Delivery through a Fuzzy Cognitive Map: A Case Study of Pchome Dot Com, International Conference on Management Science and Engineering. (ISTP,¤¤°êªZº~). (°ê¬ì·|­pµe½s¸¹NSC 97-2410-H-009-027-SS3)

28.      Y. K. Huang*, R. S. Wan (2010), An Exploratory Study of the Choice Behavior on E-Books for Readers, The 3th International Conference on Publish Industry and Publishing Education in the Digital Age. (¤¤°êªZº~)

29.      Y. K. Huang (2010), Customer Loyalty of On-line Bookstores for Consumers of Retailing Delivery Service, 2010 Global Marketing Conference. (¤é¥»ªF¨Ê)

30.      Y. K. Huang*, Y. W. Kuo, and X. Y. Huang (2009), Using Fuzzy AHP to Evaluate the Quality of Retailing Delivery Service, 2009 International Conference on Knowledge-Based Economy and Global Management. (¥xÆW¥x«n)

31.      Y. K. Huang (2009), Effects of Convenience Store Service Quality on Choice Behavior of Pick-up Point for Online Shopping: A TAIWAN Case Study, Fifth conference on retailing in Asia Pacific. (¤¤°ê­»´ä)

32.      Y. K. Huang*, Y. W. Kuo (2009), An analysis on blog usage behavior using the Technology Acceptance Model, The changing world of international news in the 21st century. (¤¤°ê­»´ä)

33.      Y. K. Huang*, and J. Y. Yang (2008), An Exploratory Investigation of Online Bookstore Image Attributes, The 2th International Conference on Publish Industry and Publishing Education in the Digital Age. (¤¤°êªZº~)

34.      Y. K. Huang*, Y. W. Kuo (2008), The evaluation of logistics service quality on home delivery service for online auction, 2008 IEEE International Conference on Service Operations and Logistics, and Informatics. (EI, ¤¤°ê¤W®ü)

35.      Y. K. Huang (2008), The Study of Customer Segmentation Examined by Catastrophe Model, 8th IFIP Conference on e-Business, e-Services, and e-Society. (¤é¥»ªF¨Ê)

36.      S. C. Tsai, Y. K Huang* and Y. H. Chen (2007), Risk Management for Runway Incursions, 2007 Annual World Conference University of California at Berkley. (¬ü°ê¥[¦{)

37.      Y. K. Huang* and C. M. Feng (2007), Exploring the Determinants of Logistics Service Quality on Home Delivery Service for Online Auction, International Conference on Economic Development and Industrial Efficiency of East Asia. (¥xÆW¥x¥_)

38.      C. M. Feng and Y. K. Huang* (2006), Why Customers Stay: An Analysis of Service Quality and Switching Cost on Choice Behavior using a Catastrophe Model, 2006 IEEE International Conference on Service Operations and Logistics, and Informatics. (EI, ¤¤°ê¤W®ü)

39.      C. M. Feng and Y. K. Huang* (2006), The Evaluation of Retailing Delivery Service Quality by AHP, Supply Chain Management and Information Systems. (¥xÆW¥x¤¤)

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1.          ¶À¬R³Í* ¡B®}²WÀR¡Bªü³¡ ©¾ (2015)¡A¤é¥»の«°の«O¦sと¬¡¥Î¡A²Ä¢³¢·¦^¡]¥­¦¨¢±¢¶¦~«×¡^¥Í産¤u学³¡学³NÁ¿ºt会 ¡]¤é¥»ªF¨Ê¡^¡C

2.          ³¯¥É¿P¡B®}²WÀR¡B¶À¬R³Í* (2015)¡Aデリバリーシステムの¯Ü®z©Ê¤ÀªR¡G¥x湾7-11のケーススタディ¡A²Ä¢³¢·¦^¡]¥­¦¨¢±¢¶¦~«×¡^¥Í産¤u学³¡学³NÁ¿ºt会 ¡]¤é¥»ªF¨Ê¡^¡C

3.          ¶À¬R³Í*¡B¶¾¥¿¥Á¡B¼Bªå®x¡]2015¡^¡A©±°tª«¬yªA°È¥¢»~»P¸É±Ïµ¦²¤¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW°ò¶©) ¡C

4.          ¶À¬R³Í*¡B¼Bªå®x¡B®}¤h°¶ (2015)¡Aºô¸ôÁʮѤ§¥¢»~Ãþ«¬¥H¤Î®ø¶OªÌ¨Mµ¦«¬ºA»P¤H¤f²Î­pÅܶµ¶¡ÃöÁp©Ê-¥HBºô¸ô®Ñ©±¬°¨Ò¡A²Ä¤Q¤@©¡®ü®l¨â©¤µØ¤å¥Xª©½×¾Â¡]¤¤°êªe«n¡^¡C

5.          ¶À¬R³Í*¡B¶¾¥¿¥Á¡B´¿à±媖¡]2014¡^¡A©±¨ì©±ª«¬y°t°e¨t²Î¯Ü®z«×¤ÀªR¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW«n§ë)¡C

6.          ¶À¬R³Í*¡B¶¾¥¿¥Á¡B³¯²Ð¨¦¡]2014¡^¡A¨â©¤¶¡¹q¤l°Ó°È¶W°Ó©±°tª«¬y¨t²Î¤§¯Ü®z«×¤ÀªR¡A²Ä¤Q©¡»OÆW§@·~¬ã¨s¾Ç·|¦~·|º[®ü¹Bª«¬y¾Ç³N¬ã°Q·| (¥xÆW°ò¶©)¡C

7.          ¶À¬R³Í¡]2014¡^¡A¨â©¤¤T¦aºô¸ô®Ñ©±ª«¬y°t°e¾÷¨î²{ªp»Pµo®iÁͶաA²Ä¤@©¡¥xÆW¤å¤Æ»P³Ð·N¾Ç³N¬ã°Q·| (¤¤°ê­»´ä)¡C

8.          ¿½ªFµo¡B¥Õ¶Q¡B¶À¬R³Í* (2014)¡A¥H¦yÂI¼@Åܼҫ¬¤ÀªR¨â©¤¤j¾Ç¥Í¼Æ¦ì¾\Ū¦æ¬°·N¦V¡A²Ä¤Q©¡®ü®l¨â©¤µØ¤å¥Xª©»P¶Ç¼½¨å½d¾Ç³N¬ã°Q·|º[¼Æ¦ì¥Xª©»P¼Æ¦ì¤º®eµ¦®i½×¾Â¡]¥xÆW¥x¥_¡^¡C

9.          ¶À¬R³Í¡]2014¡^¡A¥H«D½u©ÊÆ[ÂI±´°Q¼Æ¦ì¶Ç¼½§Þ³N¤Uªº·s»D­Û²z¡A¼Æ¦ì®É¥Nªº¶Ç¼½­Û²z°ÝÃD¬ã°Q·| (¤¤°ê­»´ä)¡C

10.      ¶À¬R³Í*¡B¶¾¥¿¥Á¡B³\¯¾ºö¡]2013¡^¡A¸ó°ê©±°tª«¬yªA°ÈÂX´²¹Lµ{¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW©yÄõ)¡C

11.      ¶À¬R³Í*¡B¼B©s¨Î¡]2013¡^¡A¤k©Ê®É©|Âø»x¾\ŪªÌ¤§¾\Ū¦æ¬°¡B¾\讀°Ê¾÷¤Îº¡·Nµ{度¬ã¨s¡A²Ä¤E©¡µØ¤å¥Xª©ÁͶվdzN¬ã°Q·| (¤¤°ê¥_¨Ê)¡C

12.      ¶À¬R³Í (2012)¡AÀ³¥Î¼Ò½k»{ª¾¹Ï±´°Q¾ã¦X¨ÑÀ³ÃìºÞ²z¹ïÂø»x¸g¾P°ÓÁZ®Ä¤§¼vÅT¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW¥x«n)¡C

13.      ¶À¬R³Í*¡Bºµ·¡§g¡]2012¡^¡AÀ³¥Î±Ó·P«×¼Ò¦¡±´°Q·L«¬¥Xª©ªÀ¼Æ¦ì¥Xª©¤H¤~°ö¨|°ÝÃD¡A²Ä¤K©¡µØ¤å¥Xª©ÁͶվdzN¬ã°Q·| (¤¤°ê«n¨Ê)¡C

14.      ¶À¬R³Í*¡B­Sºûµ¾¡B ªL²Q¬ü¡B±i«l103152±ö¡]2012¡^¡AÀ³¥Î¼h¯Å¬[ºc¤ÀªRªk±´°Q¼Æ¦ì¥Xª©¤H¤O¸ê¥»ºc­±¡A²Ä¤K©¡µØ¤å¥Xª©ÁͶվdzN¬ã°Q·| (¤¤°ê«n¨Ê)¡C

15.      »¯®a¥Á¡B¶À¬R³Í*¡B§d¨Øªå¡]2012¡^¡A¥xÆW¼Æ¦ì¥Xª©²£·~²{ªp»P¤H¤~°ö¨|¤§¬ã¨s¡A²Ä¤K©¡µØ¤å¥Xª©ÁͶվdzN¬ã°Q·| (¤¤°ê«n¨Ê)¡C

16.      ª÷Æ[ÀÜ¡B¶À¬R³Í*¡]2011¡^¡A¥H½¹½º¼@Åܼҫ¬±´°Q¼vÅT®ø¶OªÌ¿ï¾Ü¹q¤l®Ñ¦æ¬°¦]¯À¡A¥xÆW¦æ¾P¬ì¾Ç¾Ç·|²Ä¤K©¡¦~«×¾Ç³N¬ã°Q·| (¥xÆW¥x¥_)¡C

17.      ¶¾¥¿¥Á¡B¶À¬R³Í*¡BªLºû·L¡]2011¡^¡A¾ã¦Xù¦N¯S¼Ò¦¡»PÁp¦X¤ÀªRªk«Øºcºô¸ô©ç½æ½æ®a¿ï¾Ü°t°e°Ó«~¼Ò«¬¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW·s¦Ë)¡C

18.      ¶À¬R³Í¡]2011¡^¡AµØ¤å¥Xª©´CÅ骺µo®i²{ª¬»Pµo®i²~ÀV¡AµØ®L¤å©ú»P¶Ç¼½°ê»Ú¬ã°Q·|¡]¤¤°êªe¥_¡^¡C

19.      ¶À¬R³Í*¡B§fÀA»ñ¡B³¯Íâµ® (2011)¡A¹q¤lÂø»x«P¾P¤è®×¹ï®ø¶OªÌ¿ï¾Ü¦æ¬°ªº¼vÅT¡A¨â©¤¥Xª©»P¤å¤Æ¨Æ·~¥æ¬yº[²Ä¤C©¡µØ¤å¥Xª©ÁͶվdzN¬ã°Q·|(¥xÆW°ª¶¯)¡C

20.      ¶À¬R³Í*¡B³¯Îëºû¡B¸â«TÀs (2011)¡A¼Ò½k»{ª¾¹Ï¦bÂø»xª«¬y°ÓÁZ®Äµû¦ô¤§À³¥Î¡A2011¦~°ê»ÚERP¾Ç³N¤Î¹ê°È¬ã°Q·| (¥xÆW¥x¥_)¡C

21.      ¶À¬R³Í*¡B³¯Íâµ® (2010)¡AÀ³¥Î¼@Åܼҫ¬±´°Q¯èªÅ¤½¥q¾÷¿µªA°È«~½è¹ï®È«È¦æ¬°·N¦V¤§¼vÅT¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW¥x¤¤)¡C

22.      ­S±©µ¾¡B¶À¬R³Í*¡B±i·ç¹b¡B¤ý±á¦t (2010)¡A®ø¶OªÌ¹ï²£«~µû»ù¼vÅT¦]¯À¤§¬ã¨s-«~µP§Î¶H»Pª¾Ä±­·ÀI©Ò§êºtªº¤¤¤¶¨¤¦â¡A²Ä¤Q¤T©¡¨â©¤¤¤µØ¤å¤Æ»P¸gÀçºÞ²z¾Ç³N¬ã°Q·| (¤¤°ê¼s¦{)¡C

23.      ¶À¬R³Í*¡BªL¾ÀÄÝ(2010)¡A¥ÍºA®È¹Cºô¯¸ªA°È«~½è¶qªí«Øºcªì±´¬ã¨s¡A²Ä¤@©¡¨â©¤®qÀ¬Æ[¥úº[®È¹C²£·~¥ÃÄòµo®i¾Ç³N¬ã°Q·| (¤¤°ê·Hªù)¡C

24.      I. W. Wang, M. Okumura, C. M. Feng, K. Okubo and Y. K. Huang* (2010), Exploring 24-hour Delivery through a Fuzzy Cognitive Map Model - A Case Study of Pchome.com, ²Ä41¦^¤g¤ì­pµe¾Ç¬ã¨sµoªí·| (¤é¥»¦W¥j«Î)¡C

25.      ¶¾¥¿¥Á¡B¶À¬R³Í*¡B¤ý©É¶²¡B¸­¤å¶® (2009)¡A®ø¶OªÌ½u¤WÁʪ«©±°t¨ú³fÂI¿ï¾Ü¦æ¬°·N¦V¤ÀªR¡A¤¤µØ¥Á°ê¹B¿é¾Ç·|¾Ç³N½×¤å¬ã°Q·| (¥xÆW®ç¶é)¡C

26.      ¶À¬R³Í¡]2009¡^¡A¥xÆW¥Xª©¤H¤~°ö°Vªº´X­Ó­«­n½ÒÃD¡A²Ä¤Q¥|©¡µØ¤å¥Xª©¦~·| (¥xÆW¥x¥_)¡C

27.      ¶À¬R³Í*¡BÁÂÌɾ§¡]2009¡^¡AªíºtÃÀ³N¹ÎÅéºô¯¸¤º®e¤§¬ã¨s-¥H¤¤¡B¤é¡B¥x­µ¼ÖÃþºô¯¸¬°¨Ò¡A2009¨È¬wªº²£·~Ävª§¤O»P¥ø·~¸gÀçºÞ²z (¥xÆW¥x¤¤)¡C

28.      ¶À¬R³Í*¡B®]²Qªâ (2009)¡A¼vÅTºô¸ô°Ó©±¿ï¾Üª÷¬y¾÷¨î¦]¯À¤§ªì±´¡A2009¥_°Ó¾Ç³N½×¾Â-¸ê°TºÞ²z»P¹ê°È¬ã°Q·|¡]¥xÆW¥x¥_¡^¡C

29.      ¶À¬R³Í*¡B­Sºûµ¾(2009)¡A¥H«K§Q°Ó©±¬°°ò¦ªº©±°t¨t²Î©ó½u¤W©ç½æ¤§À³¥Î¡A²Ä¤Q¤G©¡¨â©¤¤¤µØ¤å¤Æ»P¸gÀçºÞ²z¾Ç³N¬ã°Q·| (¤¤°ê®ý¦¿)¡C

30.      ¶À¬R³Í*¡B³¯¨Ø§g(2009)¡A³Ð·sªA°È©ó¹Ï®ÑÂø»x¥Xª©«~¥«³õ¤§À³¥Î-¥H«K§Q°Ó©±¦h´CÅ鍯°È¾÷¬°¨Ò¡A²Ä¤­©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

31.      ¶À¬R³Í*¡B±iª@·½ (2009)¡A¥xÆW¹q¤l®Ñ¥«³õµo®i²{ªp»PÁͶդÀªR¡A²Ä¤­©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

32.      Y. K. Huang*, Y. S. Yeh, and C. H. Hsieh (2009), Customer Loyalty of On-line Bookstores for Consumers of Retailing Delivery Service, ¨È¬wªº²£·~Ävª§¤O»P¥ø·~¸gÀçºÞ²z°ê»Ú¬ã°Q·|ijµ{. (¥xÆW¥x¤¤)

33.      §õÙy¡B¶À¬R³Í*¡BÁÂÞ³²ú(2009)¡AÀ³¥Î¼Ò½k¤ÀªR¼h¯Åµ{§Çªk©ó¶¢¸mªÅ¶¡¦A§Q¥Î¤§¸gÀ禨¥\ÃöÁä¦]¯À¤ÀªR¡A®ü®l¨â©¤»Ô«n¤å¤Æ¥ÍºA«OÅ@¬ã°Q·|¡]¤¤°ê·Hªù¡^¡C

34.      ¶À¬R³Í*¡B¦ó¬Õ¼z (2009)¡A¥Hµ²ºc¤èµ{¼Ò«¬±´°Q³¡¸¨®æªº¨Ï¥ÎºA«×¡A2009¶Ç¼½ºÞ²z¾Ç³N¬ã°Q·| (¥xÆW¥x¥_)¡C

35.      ¶¾¥¿¥Á¡B¶À¬R³Í*¡B½±¥ç©ý (2008)¡A¶R®a½u¤W©ç½æµ²¼Ð«á¤§ª«¬y¤è¦¡¿ï¾Ü¦æ¬°·N¦V¤ÀªR¡A2008¦~¤¤µØ¥Á°êºÞ²z¬ì¾Ç¾Ç·|¡y¶}±Ò¥xÆWªï¦V¥@¬Éªº·s¬ö¤¸¡z¬ã°Q·| (¥xÆW¥x¥_)¡C

36.      ¶À¬R³Í*¡B³¢«³Ê¹¡B·¨·q©É  (2008)¡A¥H¼@Åܼҫ¬µo®i¿ï¾Ü行¬°¤§行¾Pµ¦略¡G¥H¿ï¾Ü旅行ªÀºô¯¸¬°例¡A2008ºÞ²zµû½×¦~·|º[²Ä¤@©¡«e¤ºÞ²z¾Ç³N¬ã°Q·| (¥xÆW¥x¥_)¡C

37.      ¶À¬R³Í*¡B³¢«³Ê¹¡BÁÂ©Ó¾Ë (2008)¡Aª«¬yªA°È«~½è¹ï½u¤W©ç½æ½æ®aª«¬y¿ï¾Ü¦æ¬°¤§¼vÅT¡A²Ä¤­©¡¬y³q»P¥þ²y¹BÄw½×¤å¬ã°Q·| (¥xÆW¥x¤¤)¡C

38.      ¶À¬R³Í*¡B³¯«~¥c(2008)¡A¹B¥Î¼h¯Å¤ÀªR¬[ºc±´°Q¹q¤l°Ó°È¨ÑÀ³°Ó¹ï¥­¥xªº¿ï¾Ü¡A2008»s°Ó¾ã¦X»P¤u·~ºÞ理¾Ç³N¬ã°Q·| (¥xÆW®ç¶é)¡C

39.      ¶À¬R³Í*¡B·¨·q©É (2008)¡A¥H¦yÂI¼@Åܼҫ¬µo®iÃöÁä¦r¼s§i¤§¦æ¾Pµ¦²¤¡A2008¦~¶Ç¼½»P¬ì§Þ¬ã°Q·| (¥xÆW·s¦Ë)¡C

40.      ¶À¬R³Í*¡B³¢¥ò¾ì(2008)¡A¤â¾÷®Ñ¯S¼x»P¨Ï¥Î·NÄ@ÃöÁp¡A²Ä¥|©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

41.      ¶À¬R³Í*¡B³¯Îëºû (2008)¡A»OÆW«K§Q°Ó©±¤å¤Æ©Ê°Ó«~ª«¬y¤½¥qÄvª§¤§¤ÀªR-¥H¤j´¼³q¦æ¾P³q¸ô¬°¨Ò¡A²Ä¥|©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

42.      ¶À¬R³Í*¡B·¨·q©É¡B³¯©É¦p (2008)¡A¥xÆWºô¸ô®Ñ©±©±°tª«¬y¼Ò¦¡µo®i²{ªp¡A²Ä¥|©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

43.      ¶À¬R³Í*¡BªL²Q¬ü¡BÁÂ©Ó¾Ë (2008)¡AÀ³¥Î¼@Åܼҫ¬¤ÀªRºô¸ôÁʪ«©±°t¨ú³fÂIªº¿ï¾Ü¦æ¬°¡A2008¦~¨â©¤¥ø·~ºÞ²z¾Ç³N¬ã°Q·| (¥xÆW¥x¥_)¡C

44.      ¶À¬R³Í*¡B®]²Qªâ (2008)¡Aºô¸ô®Ñ©±¹B¥Î©±°tªA°È¤§²{ªp»Pµo®i¤ÀªR¡AÁͶյ¦²¤»P¥¼¨Óµo®i¬ã°Q·| (¥xÆW¹Å¸q)¡C

45.      ¶À¬R³Í (2008)¡A¤é¥»«°³¢µo®i¾úµ{»PªY½à¨£¤è¡A²Ä¤@©¡¬ü¾ÇÃÀ³N»P¤å¤Æ³Ð·N²£·~¬ã°Q·| (¥xÆW¹Å¸q)¡C

46.      ¶À¬R³Í*¡BĬ®i¥­ (2008)¡A¦w¥­¥j³ù¶é°ÏªA°È«~½è¡B¹C«Èº¡·N«×»P¦æ¬°·N¦V¤§¬ã¨s¡A²Ä¤@©¡¬ü¾ÇÃÀ³N»P¤å¤Æ³Ð·N²£·~¬ã°Q·| (¥xÆW¹Å¸q)¡C

47.      ¶À¬R³Í (2007)¡AÀ³¥Îµ²ºc¤èµ{¼Ò«¬»P¼@Åܲz½×±´°Qºô¸ô®Ñ©±ªº¦æ¾Pµ¦²¤¡A2007¦~8¤ë¡A²Ä¤T©¡µØ¤å¥Xª©ÁͶլã°Q·| (¤¤°ê¥_¨Ê)¡C

48.      ¶À¬R³Í (2007)¡A¥H«K§Q°Ó©±¬°°ò¦ªº©±°t¨t²Î©ó½u¤WÁʪ«¤§À³¥Î¡A2007 ºÞ²z¡B°Ó·~»P¸ê°T¾Ç³N¬ã°Q·| (¥xÆW·s¦Ë)¡C

49.      Y. K. Huang (2007), Applying Importance-Performance Analysis to Evaluate Logistics Service Quality for Online Shopping among Retailing Delivery, 2007¦~¤¤µØ¥Á°ê°Ó·~¬y³q¬ã°Q·| (¥xÆW°ª¶¯)¡C

50.      ¶¾¥¿¥Á¡B¶À¬R³Í* (2005)¡A«K§Q°Ó©±¹B¥Î¹q¤l°Ó°È©ó©±°t¼Ò¦¡¤§²{ªp»Pµo®i¤ÀªR¡A²Ä¤@©¡¬y³q»P¥þ²y¹BÄw½×¤å¬ã°Q·| (¥xÆW¥x¤¤)¡C

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2.            ½u¤W©ç½æ»P¹q¤l¹s°â©±¤§ª«¬y°t°e¼Ò¦¡¿ï¾Ü¬ã¨s¡]NSC 97-2410-H-009-027-SS3¡^¡A2008-2011¡A­pµe¦@¦P¥D«ù¤H¡C

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