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An exploratory study of Organizational Learning, Knowledge Management and globalization strategy in NPO: the Buddhist Compassion Relief Tzu Chi Foundation

 

一個探索性研究之組織學習,知識管理及全球化策略在非營利組織NPO:以佛教慈濟基金會為例

 

 

           陳德富   博士候選人

         國立南澳大利亞大學 國際管理研究所 博士班

         

 

Abstract

    Enterprise how to win in the complicated and changing era, depending on "learning faster than your competitors".The distinctive represent of Tzu Chi relief action in 921 Taiwan big earthquake. Under short time to reach distressed area and its surprised mobilization speed. Efficient job's location and material distribution all made deeply image of Tzu Chi by people, therefore, the study will examine Tzu Chi is a learning organization or not and To compare Tzu Chi foundation's feature and trend of organization learning. To understand the learning interaction of learning organization theory and Tzu chi members by observe and interview, and how to form a loop of individual learning to organizational learning re-feedback to individual learning, it's a cyclic learning.

    The study adopt exploratory to discuss representation situation of learning organization of Tzu Chi. It used literature review, directly observe, deeply interview and analysis of secondary data collection, found 1.Tzu Chi is a learning organization, from Senge (1994) thinking structure, analysis of both organization system and learning system, Tzu Chi members own complete learning spirits. Organization structure design for help maintain of learning spirits. Due to learning spirits, it can sustained make organization transfer better organization of knowledge collect, manage and applied to reach both successful of double win of Tzu Chi and its members. These jobs are so called "Knowledge Management (KM)". KM has most regard for the key issue of enterprises in 21 century. Because KM can increase enterprise's competitive advantage, Therefore, how to find knowledge, storage knowledge and apply knowledge already to be modern enterprises key factors of win. Then KM is not just high technology enterprises must have regard for it, even the None profit organization (NPO) also need consider the issues of KM. Because knowledge can make an effective succession or not, apply and storage, all are the important key of organization can keep core competence.  

    The study examined mainly Organization learning, knowledge management and globalization strategy of Tzu Chi foundation. To find out the learning abilities and core competence of Tzu Chi, and they can apply to help enterprise to increase competitive advantage and help government to be more efficient and effective.

    The KSF of Tzu Chi foundation in so many NPO and compassion relief organization, it's absolutely not occasionally. Since 1966 until now, during thirty-five years, Tzu Chi members follow the Master Cheng Yen in helping the poor and educating the rich. It started with thirty members. Now it has over five million members worldwide. All the Tzu Chi volunteers not only donate their money to provide the financial support to the organization and donate their time to carry out all the missions without asking for any return. Moreover they do this with great gratitude. They appreciate the opportunity to give and help because there are people who need help. Its "just do it" philosophy and "learning in doing" spirits deeply affect Tzu Chi members, its knowledge, experiences of relief worldwide more affect poor and rich people worldwide. Globalization concept had been redefined and rewritten in Tzu Chi.

 

1.   Introduction

1.1   Background and motivation

    Moving into the 21 century, in the change fast era, enterprises face more strongly competitive and threat. "Learning" is just the beginning of the knowledge cumulating and innovation. Therefore, enterprise how to win in the complicated and changing era, depending on "learning faster than your competitors".

    Organizational learning includes abstractive, learning phenomenon, which is hard to catch very complicated behavior and interaction relation of inside of organization. The distinctive represent of Tzu Chi relief action in 921 Taiwan big earthquake. Under short time to reach distressed area and its surprised mobilization speed. Efficient job's location and material distribution all made deeply image of Tzu Chi by people, therefore, the study will examine Tzu Chi is a learning organization or not and To compare Tzu Chi foundation's feature and trend of organization learning. To understand the learning interaction of learning organization theory and Tzu chi members by observe and interview, and how to form a loop of individual learning to organizational learning re-feedback to individual learning, it's a cyclic learning.

    The study adopt exploratory to discuss representation situation of learning organization of Tzu Chi. It used literature review, directly observe, deeply interview and analysis of secondary data collection, found 1.Tzu Chi is a learning organization, from Senge (1994) thinking structure, analysis of both organization system and learning system, Tzu Chi members own complete learning spirits. Organization structure design for help maintain of learning spirits. Due to learning spirits, it can sustained make organization transfer better organization of knowledge collect, manage and applied to reach both successful of double win of Tzu Chi and its members. These jobs are so called "Knowledge Management (KM)".

    KM has most regard for the key issue of enterprises in 21 century. Because KM can increase enterprise's competitive advantage, Therefore, how to find knowledge, storage knowledge and apply knowledge already to be modern enterprises key factors of win. Then KM is not just high technology enterprises must have regard for it, even the None profit organization (NPO) also need consider the issues of KM. Because knowledge can make an effective succession or not, apply and storage, all are the important key of organization can keep core competence.  

   Although the OL and KM are very important to modern firms, but less of formal research papers for the literature review and reference data, therefore, I have a strongly interesting to study on the field of LO and KM in NPO. Especially, research on Tzu Chi case study. Because On the strength of OL and KM, Tzu Chi from 30 members became 500 millions members in worldwide. It implements diversity strategy first in Taiwan. Includes charity, medicine (free clinic), culture and education four big "volunteer businesses". At the same time, Tzu Chi also plunges into bone marrow registry, international relief, environmental protection, and community service. After they growing up, they implement globalization strategy over the world. Expanding Tzu Chi compassion and relief business for more poor people and suffer people who need help.

    According above all, I have a strongly interesting to explore some issues below: Why a NPO organization like Tzu Chi can develop so quickly to a globalization organization? How can they do the relief activity faster than government, Especially in 921 big earthquake of Taiwan? What is the organization ability of Tzu Chi? Its organization learning and KM have concerned its organization change and strategic change? How can Tzu Chi become a globalization NPO? What is its diversity and globalization strategy? Because less of exists papers to research in this kind of case study. Therefore, I would like trying to explore the OL, KM and globalization strategy in NPO. Wish I can find out the KSF of Tzu Chi foundation and make some contributions for the NPO and enterprises, even for government to find a good approach to improvement their efficiency and effectiveness.

 

1.2   Objective of study

    The study examined mainly Organization learning, knowledge management and globalization strategy of Tzu Chi foundation. To find out the learning abilities and core competence of Tzu Chi, and they can apply to help enterprise to increase competitive advantage and help government to be more efficient and effective.

 

1.3   Summary

    The KSF of Tzu Chi foundation in so many NPO and compassion relief organization, it's absolutely not occasionally. Since 1966 until now, during thirty-five years, Tzu Chi members follow the Master Cheng Yen in helping the poor and educating the rich. It started with thirty members. Now it has over five million members worldwide. All the Tzu Chi volunteers not only donate their money to provide the financial support to the organization and donate their time to carry out all the missions without asking for any return. Moreover they do this with great gratitude. They appreciate the opportunity to give and help because there are people who need help. Its "just do it" philosophy and "learning in doing" spirits deeply affect Tzu Chi members, its knowledge, experiences of relief worldwide more affect poor and rich people worldwide. Globalization concept had been redefined and rewritten in Tzu Chi.

 

2. Literature Review

 

2.1 None Profit Organizations

    None Profit Organizations can synthesis identify as "A organization that own legal personal qualification, for the mission of public service, enjoy free of duty, their objective isn't for profits. NO distributions to internal members for organizational payoffs also own independent of civil properties organization" (Gian ming Shou, 1994). 

    Wolf had made a description definition for none Profit Organizations:

(1) NPO Possess the mission of public service. 

(2) NPO must register in government, and accept relative domination of laws and

   regulations.

(3) NPO must is a none profits or compassion mechanism. 

(4) NPO managerial structure is must eliminate private benefits or obtain of effects.

(5) NPO can enjoy free of duty of handsome treatment for it's management. 

(6) Enjoying a special position of law, donations of contributors or patronage can

   needlessly list range of free (abate) tax. 

    Hall assume NPO should be three goals: 

(1) Executing government consignment public affairs. 

(2) Executing government or unwilling or can't finish affairs of profits organizations. 

(3) Impact on nation profits departments or other NPO orientation of policy. 

    NPO management is not depend on "motivation of profit" driven, but depend on coherence and leading of "mission". Through reflective social need "mission" to gain all round people to advocate and support; Durcker said: "the objective of donation is support NPO to smoothly realize self-missions, but not put the mission under the donation" (Peter F. Drucker, 1994). 

 

2.2 Volunteer 

The definition of volunteers 

    Ellis and Noyes (1990) in their co-writing "By the People", defined the volunteers, assume volunteers is with responsibility for the society attitude, but not for caring about money and benefits. To appear personal need and select action, the comportment is far over personal basic duty. 

U.S.A countrywide volunteers union said: A group of people for chase public benefits, with self-willing and choice to be linkup together, they are so called volunteer community. The workers who join this kind of community are volunteers. Its scope is very wide, includes economic, society, education, religion, even political activities (Tsai han-hsien, 1990). 

 

Volunteers of Tzu Chi organization

    The definition of volunteer in Tzu Chi is the people who are volunteering to engage in the service jobs, and as the service jobs his/ her desire. The volunteers of Tzu Chi cover a lot of ground, include community volunteers, environment protection volunteers, publicity volunteers, interview volunteers, hospital volunteers, video volunteers, cleaning volunteers, translation volunteers, referring volunteers etc. Then the component backbone of Tzu Chi: committeemen and Tzu Chi officer worker teams themselves are volunteers, too. For help more worldwide people who need help, Tzu Chi in adds "international help volunteers", to distribute more seeds, to make more place germination.

 

2.3 Foundations 

    The term of foundation, according the definition of USA foundation manual: "Foundation is a none government, none profit organization, they have themselves fund, especially manage by trustees or directors, to maintain or help education, society, compassion, and religion, etc public service objective, and a commonweal organization that provide complement money." (Margolin, 1991). 

 

2.4 Organizational Learning /Learning Organization

    Although the concept of the learning organization emerged from the world of business and industry, in recent years a strong increase in interest can be detected in publications dealing with the non-profit sector (Cousins, 1996; Leithwood and Louis, 1998). To find out how the concept of the learning organization can be translated to NPO. We modified from the study: "Dutch primary schools and the concept of the learning organization"( Sjoerd Karsten, Eva Voncken and Marjon Voorthuis, 2000) in the field on four issues: factors that stimulate organizational learning in NPO, conditions outside the NPO, conditions within the NPO and the nature of learning and learning outcomes. The experts had to meet all of the following criteria in order to be eligible for our sample:

(1) Knowledge of the concept of the learning organization as demonstrated by one's writing or other public manifestations (e.g. lectures);

(2) Leadership in innovation theory and practice as demonstrated through public addresses, and one's level of esteem amongst peers;

(3) Policy or practical orientation as demonstrated by one's ability to envision opportunities for NPO improvement and one's level of esteem amongst NPO leaders and members.

Learning organizations promote a culture of learning and ensure that individual learning enriches and enhances the organization as a whole (Sjoerd Karsten, Eva Voncken, Marjon Voorthuis, 2000)

 

External conditions for organizational learning in organizations

    What conditions outside the organizations have a direct or indirect influence on the learning of organizations? External conditions include the influence of the government, the immediate surrounding environment (clients) and also the relationship with external consultants. Some authors (Cousins, 1996; Rait, 1995) have named changes in the immediate surrounding environment as an important source of the development of learning organizations. The fact that the environment surrounding an organization is changing all the time places demands on the learning capacity of the organization. These changes may be "planned" (such as government policies on deregulation and increased autonomy), or "spontaneous" (e.g. Increasing violence in and out organizations).

Nature of organizational learning and learning outcomes in organizations

    The fact that people, teams and whole organizations can learn is not in dispute and the idea expressed in the concept of the learning organization, that learning can produce important benefits for individuals and organizations, is also widely accepted. However, as we have seen, there is sometimes less agreement about what measures an organization needs to take to be able to learn. The same can be said of how the outcomes of all that learning can be translated into benefits for the organization.

Unfortunately, there has been very little research in this area. The English business administration expert, Denton (1998) decided to investigate whether there really is a link between the capacity to learn and the success of an organization. From studying a number of companies he concluded that it is quite likely that the fact of being a learning organization has advantages, but that it is impossible to measure the scale and range of those advantages in quantitative terms.

    The major advantage of the concept of a learning organization for organizations is, that it assumes an open and dynamic model of organization improvement: open in the sense. The changes in the surrounding environment are significant for the functioning of the organization and dynamic because it assumes that organization, trainers and members can learn to deal with change and that they can remove internal obstacles to improvement themselves.

    What does this learning achieve? For some the greatest benefit comes from being better able to deal with reform and innovation. A organization that is a learning organization is better able to continue to modernize, which is essential since so much has to be changed in organizations. Change has to come from the community, the Master and the job itself. The dynamics of organizations demand continual innovation and modernization. The learning organization model is the only model, which can respond quickly to change and innovation.

Examples of learning organizations in Tzu Chi organization

    In order to gain some understanding of how Tzu Chi are developing into learning organizations, we located one case to study in detail, interviewing the external subscribers, organizational committeemen and members. The case study varied in size (number of participating members), type of body providing support, stage of development and central philosophy behind the project. In-depth interviews with committeemen of foundation management teams, trainer and the external subscribers were carried out to ask about:

·         Views about leadership and organizational learning;

·         Experience with and results of organizational learning;

·         Involvement of the training team in the development process.

 

2.5 Quick Response strategy

The flexible organization and QR strategy of Tzu Chi

    How could Tzu Chi organization implement quick relief in 921 Taiwan big earthquake? Even faster than Taiwan government and other relief communities. Tzu Chi is mainly through by Volunteer strategy to implement QR (Quick Response) strategy, when anywhere had happened disaster and whoever needs relief, volunteers always reached the distressed area at the first time and deliver the relief materials at the right time in right place. Besides, Tzu Chi also owns a flexible organization, more quickly than general bureaucrat like government or other relief organization. Here, for examine Tzu Chi QR strategy to collect some literatures of QR as following:

What is Quick Response

    QR launch in 1986, Started from USA, Implement by USA main super market system (e.g. Wal-Mart, K-Mart) and Clothing manufacturer. They research how to reduce cycle time from the process in manufacture, wholesale, retail until consumer to reach "reduce stock cost", "increasing turnover" and "reduce stock-out of retailer". More and more of the retailers for increasing "business performance" to introduce QR, and follow "improvement of technology", QR system increasing more new function.

The definition of QR

    According USA. Milliken company, Andy Vecchione (the chairman of QR Planning) he defined: "QR (Quick Response) is a strategic of customer oriented which make customer can get right product at right time, in right place, under right price"(Andy Vecchione, 1988).

The main assignment of QR

(1)    Information flow:

(2)    Goods flow:

(3)    Category management

    From the beginning, committeeman is the main backbone of Tzu Chi organization, during thirty-five years, follow Tzi chi committeemen, founded Tzu Chi officer worker team, honor directors team organization, etc. the characteristic of this kind of organization is mobile and agile. Its members distribute in every layers of society, every corners, it's just like the thousand hands and eyes of Bodhisattva, to develop the function of one hand action equal thousand hands action.

    Tzu Chi founded countrywide relief center in every corner, there are service telephone, fax, medical station, relief coordination center with government and military, relief center in temple and school, etc. whenever and wherever disaster happened, Tzu Chi all can through these place to implement relief action most quickly and effectively.

 

2.6 Knowledge management

Knowledge in firms

    Being the driver of much of the modern world, knowledge itself is anything but easy to grasp. When knowledge becomes specialized, markets increase in diversity, and make knowledge even further dispersed. Underlying cognitive frames are being destroyed and undergoing constant change; those cognitive frames, or categories, are critical to effective use of knowledge (Langlois, 1998), since knowledge, to be of value, has to be interpreted within some frame. Thus, there can be little doubt that knowledge is the fundamental issue when we talk about technology" and organization" (Kreiner, 1998). Technology is a kind of knowing how" a set of beliefs, routinized knowledge and artifacts (Garud and Rappa, 1994, 1995). Technologies manifest themselves as representers of knowledge (Garud and Rappa, 1994, 1995; Rosenberg, 1982). Change, particularly technological change, is equally important. But change only makes sense when compared to something existing, something already present, and hence, relatively stable.

Tacit knowledge and its management

    The issue of tacit knowledge has been dealt with within many disciplines and by many authors. Polanyi (1958), for example, sees tacit knowledge as a personal form of knowledge, which individuals can only obtain from direct experience in a given domain. Tacit knowledge is held in a non-verbal form, and therefore, the holder cannot provide a useful verbal explanation to another individual. Instead, tacit knowledge typically becomes embedded in, for example, routines and cultures. Opposite to explicit knowledge, which can be expressed in symbols and communicated to other individuals by use of these symbols (cf. Schulz, 1998).

    The emphasis on tacit knowledge is not novel to studies of organization (Kreiner, 1998). Indeed, it has been present since Adam Smith's (1776) famous argument that division of labor made specialization of knowledge possible. Von Hayek (1948a, b) later reminded us that the important knowledge was the knowledge of the particular circumstances of time and place" (Von Hayek, 1948b, p. 60) the tacit, subjective, idiosyncratic knowledge that individual actors hold. It is precisely this kind of knowledge, which is important for understanding organizational routines (Nelson and Winter, 1982).

The organization of knowledge (e.g. in routines and artifacts) is matters of beliefs" (such as heuristics for search, cf. Nelson and Winter, 1982). Just as Von Hayek emphasized that different individuals hold different bits of knowledge so do we hold different perceptions of this knowledge, and therefore, of technology and organization. The cognitive processes by which knowledge is created, distributed and shared thus become important to studies attempting to deal with the organization of technological knowledge (cf. Garud and Rappa, 1994, 1995)

Knowledge networks

    In the knowledge society access to new knowledge is a critical factor to all firms. However, for firms there is not enough time to develop all knowledge internally and thus, to acquire new knowledge firms and individuals depend on knowledge networks. About this Powell (1998, p. 230) notes:

Firms in technologically intensive fields rely on collaborative relationships to access, survey and exploit emerging technological opportunities.

    Knowledge networks may take the form of more or less loose cooperation with other firms and individuals. In fact, it has been shown that loose and informal networks among organizations may represent significant sources of new knowledge (Kreiner and Schultz, 1993). Another string of research shows that the network open to a firm is determined by its social position (Podolny, 1993), implying that the reputation of a firm determines the opportunities open to it. Taking this further it has been suggested that to develop a favorable social position firms must demonstrate both social skills and technological knowledge in cooperation with other organizations (Christiansen and Vendelø, 1998).

    We regard knowledge networks as transmitters of knowledge among both individuals and firms. In contrast to formal organization networks represent loose couplings among the entities included. Such networks (technological ones) are defined by Wright (1999, p. 296):

a technological learning network composed of people who are not necessarily acquainted with each other personally, but who share a common technical language and problem-solving environment.

Knowledge Management interacts between technologies, techniques and people.

    Knowledge management shapes the interaction pattern between technologies, techniques, and people. For instance, IT can capture, store, and distribute information quickly, but it has its limit on information interpretation. Organizations which have been successful in obtaining long-term benefits from knowledge management, are found to carefully coordinate their social relations and technologies (Bhatt, 1998).

Technological solutions can be captured and grafted. But to manage knowledge, organizations need to construct an environment of participation, coordination, and knowledge sharing. In general, implementing knowledge management programs requires a change in organizational philosophy.

Strategy, Structure and Culture

    At the dawn of the twenty-first century which companies are not knowledge based? Or the broader organizational view (offered by Albanna, 2000) that the management of knowledge resources is essential to the ability of business organizations to change, adapt, and seize new opportunities as they compete in this fast changing global environment. Knowledge management is something which needs to be considered by all organizations (include NPO) in their strategic thinking and planning. It is equally important to ensure those all-available KM avenues, applications and technologies are considered.

 

2.7 Globalization strategy

    Globalization has been referred to as the most important concept impacting on societies in the 1990's. Globalization is manifest in increasing interconnectedness in many dimensions of life, cutting across national borders and continental divides. It has been defined as: A social process in which the constrains of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding (Waters, 1995). Implicit in this definition is the recognition by key players of the benefits of technology in transport and communications. Geographic distance is no longer considered such a difficult barrier to engaging in business at an international level.

    A more specific definition of globalization has been offered by an Australian political thinker, who argues the globalization is an economic theory designed to attain economic efficiencies through moving capital and technology across territorial boundaries to take advantage of lower labor costs. This definition captured the idea of transactions unimpeded by territorial boundaries, a situation that has given rise to the now common terminology of "a border-less world" (Ohmae, 1990) and "a global village".

    Globalization is a process that results in a growing interdependency of markets (Levitt, 1983). Increasingly it is resulting in the convergence of economic and social forces, values, and opportunities. Globalization is affecting competitive strategy and organizational structures. To increase profits, cost downsizing and improve service quality and speed, improve efficiency and effectiveness. To form standardize in quality, variety, customization, convenience, time and innovation. These new demands for quality, constant change and short life cycles are forcing new global partnerships and alliances.

    For example, Tzu Chi through global volunteers to help and relieve global refugees and help distressed area to re-build their houses. It's the concept of globalization, and Tzu Chi implement globalization action, is global thinking but local action. The main approach is "take from local and use in local", the worldwide donations integrated using by Tzu Chi headquarter, but when any place need help, the worldwide local volunteers of Tzu Chi plunge into relief activities immediately. The globalization development journey of Tzu Chi is from the diversity strategy. First, they relieve people only in Taiwan, Increasingly, expanding their relief business to be diversity. Finally, they launch relief in abroad disaster and summon worldwide volunteers to join it. Until now, Tzu Chi already owns over 500 million members over the world.

 

3. Methodology

 

3.1 SSM and Action research

SSM (Soft Systems Methodology)

    Checkland submitted Soft Systems Methodology (SSM) in 1972, the main contents are "Blocks and Arrows". In 1981, SSM was updated to "Seven Stages", In 1988, SSM was updated to "Two Streams", until 1990, it's more practice to form "Four Main Activities", the four main activities are, however, capable of sharp definition:

1.  Finding out a problem situation, including culturally/ politically;

2.  Formulating some relevant purposeful activity models;

3.  Debating the situation, using the models, seeking from that debate both

(a)    changes which would improve the situation and are regarded as both desirable and (culturally) feasible, and

(b)   the accommodations between conflicting interests which will enable action-to-improve to taken;

4.  Taking action in the situation to bring about improvement.

Figure 1 is the methodology in summary (after Checkland. 1975)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Figure 1. The methodology in summary (after Checkland. 1975)

 

Action research

 

3.1.1 Collecting of Secondary data and literature

Data Collection

    Secondary literature and data collection: Research papers about Tzu Chi, Tzu Chi published magazines, books, newspapers, etc. worldwide web of Tzu Chi and internet.

This is for stage 1: The problem situation: unstructured

 

3.1.2 Observation

    Direct observation and participant observation of Tzu Chi activities. This is a technique that has been adopted by management researchers from cultural anthropologists. It involves the researcher in becoming part of or integrated with the group or organization being studied - usually by becoming a "proper" employee. It's a less structured approach but one that produces good insights into, for example, behavior and relationship. The participant usually remains unknown to the group as a researcher.

This is for stage 2: The problem situation: expressed

 

3.1.3 Interview

    It is quite tempting to suppose the interview was first "created" by the early observers who couldn't resist asking people why the were doing what they were doing. Whatever its origin, the interview has a fundamental role in management research. It allows for exploration and probing in depth and, if the money and time are available, in breadth as well. The questions asked might stem from periods of general observation - and this is to be preferred to just dreaming up questions in the bath. Interview can be unstructured and free-ranging, a general discussion, picking up points and issues as they emerge and pursuing them in some depth; or they can be structured around questions and issues determined in advance, based on theoretical principles, pre-conceived ideas, or prior (exploratory) investigation.

I separate make three interviews as following:

1.Interview with members of Tzu Chi

2.Deeply interview with committeemen of Tzu Chi: Deeply Interview of Tzu Chi CEO and Directors.

3.Focused group interview with volunteers of Tzu Chi: Focus Group Interview of Tzu Chi members of branch office in Taiwan.

 

This is for stage 2. The problem situation: expressed and stage 3. Root definitions of relevant systems.

 

3.1.4 Evaluation by triangulation

    As Burgess (1984) pointed out, this term, taken literally, refers to "three points of view within a triangle." However most writers use the term in a far more general sense. In this study data triangulation was used, its use in checking the consistency of findings from different data collection methods and the consistency of different data sources within the same methods. This is for stage 4. Conceptual models ((Formal system concept 4a and other systems thinking 4b) and stage 5. comparison of 4 with 2.

 

3.2 Population & Sample

    Committeemen of Tzu Chi branch in Taipei, Taichung, and Kaohsiung of Taiwan.

The CEOs and directors of Tzu Chi's Headquarters in Hualien of Taiwan.

Members and volunteers of Tzu chi in Taiwan and other overseas branch

Data analysis by content analysis

This is for stage 6. Feasible, desirable changes

 

3.3 Data Processing and Presentation

    Induction of collecting all publishing books and magazines about Tzu Chi Organization, The public news of Tzu Chi in Taiwan and the world,

Analysis the data of Interview.

Analysis published and unpublished papers of Tzu Chi in national library of Taiwan.

This is for stage 7. Action to improve the problem

 

3.3.1 Content analysis

    Content analysis is a technique applied to a variety of forms of communication. Berelson (1952) elicited six distinguishing characteristics: it applies only to "social science generalizations", "syntactic and semantic dimensions of language", and involves determining the effects of communication. It must be "objective", systematic" and "quantitative". The content analysis in this study used a clearly defined set of categories, which will be described in detail later. The first step is a statement of the problem to be studied, after which relevant sources of communication are selected and, if applicable, a time frame for the study is determined. If the volume of communication chosen is large, then sampling may be appropriate (Krippendorff, 1980). In the study the volume of material was not large and so all of the available material was analyzed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 1. Categories of statements referring to Tzu Chi members

Learning spirits and trend

Management knowledge

Under Master Cheng yen enlightening day by day, trust and cooperation by all committeemen, members and volunteers, Tzu Chi members learn actively how to help and relieve people and trend team or community learning.

 

 

Organizational learning

Learning Organization

Information and knowledge share

QR strategy and organization confluens strategy.

According the main assignment of QR:

1.Information flow 2.Goods flow 3.Category management. The information and knowledge share in Tzu Chi are very smoothly, whether through volunteers training, or Tzu Chi's various activities, and through worldwide web of Tzu Chi. Members all could get full of information.

 

The information flow smoothly over the entire Tzu Chi organization is the main factor to implement QR strategy in Tzu Chi relief activities. And through the central belief and leadership of Master Cheng yen, all the members through be a volunteer became organization syncretization. Increasingly blend in one unity.

Volunteer strategy

Organizational learning and learning organization

Tzu Chi community volunteer strategy is not only a significant organization change but also a important strategy to be a learning organization. Including community-member, community group learning and even worldwide web, email e-newpaper, etc net learning. The central belief of learning is “learning by doing”, just like what Master said: ““just do it”.

The KSF of OL and LO are information sharing and the supporting of high level and the application of IT.

The most useful of OL is action learning, it is the same as learning by doing.

CRM, Globalization, QR, www & IT, and organization confluens

Knowledge Management

Tzu Chi’s rich information and various knowledge are from their customers (members), through member’s feedback they can get various information and found database to transfer it to useful knowledge

Through globalization Tzu Chi can get various information, experiences, skill, etc. and to produce various knowledge, and by the application of IT, www, QR, they can reach information and knowledge sharing and distribute knowledge and apply interaction marketing. Finally, through organization confluens they can beyond member relationship even partnership, became like a family relationship, it is more helpful to transfer tacit knowledge to explicit knowledge.

Globalization concept

Globalization strategy

Master Cheng Yen said compassion and relief activities are irrespective of nationality, region, and tribe. All the Tzu Chi members with the concept to prepel four big volunteering businesses over the world.

1.    Information Globalization

2.    Relief Globalization

3.    Belief Globalization

4.    Volunteers Globalization

5.    Charity, education, medicine, culture four businesses Globalization

 

 

 

 

 

 

 

 

 

Table 2. The coding used in content analysis

Statement

Coding

Learning spirits and trend

 

 

 

Information and knowledge share

 

Volunteer strategy

 

 

CRM, Globalization, QR, www & IT, and organization confluens

 

Globalization concept and implement

 

A (after the )

 

 

 

 

B (before the )

 

 

A (after the )

 

 

A (after the )

 

 

 

 

A (after the )

trust and cooperation

learning trend to team or community learning.

 

Organization change

 

 

Organization learning

And learning organization

Knowledge management

 

 

 

Community volunteer strategy and diversity

Organization confluent strategy

P (positive)

 

 

 

 

N (negative)

 

 

P (positive)

 

 

P (positive)

 

 

 

 

P (positive)

 

 

This is for stage 7. Action to improve the problem

 

3.4 conceptual model

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Figure 2. Conceptual model for the formation of Globalization in Tzu Chi organization

 

This is for stage 4. Conceptual model

 

3.5 Structure of the study

    The study separate into seven parts, first part is introduction, second part is literature review, third part is methodology, fourth part is introduction of NPO and Tzu Chi foundation, fifth part is finding, sixth part is construction of proposition, final part is conclusions and recommendations.

 

3.6 Limitation of the study

1. For the considering of time and cost, the study can't get more samples.

2. Some of Tzu Chi members have no willing to talk more deeply about Tzu Chi organization, so we can get advance data of Tzu Chi by the interview.

 

 

 

4. Finding: analysis results of secondary data and interview

 

4.1 Organizational learning and learning organization

    According the experts had to meet all of the following criteria in order to be eligible for Organizational learning and learning organization of our sample:

(1) Knowledge of the concept of the learning organization as demonstrated by one's writing or other public manifestations (e.g. lectures);

(2) Leadership in innovation theory and practice as demonstrated through public addresses, and one's level of esteem amongst peers;

(3) Policy or practical orientation as demonstrated by one's ability to envision opportunities for NPO improvement and one's level of esteem amongst NPO leaders and members.

    The organizational learning of Tzu Chi foundation are mainly four parts: 1.committeemen-members learning 2.committeemen groups learning 3.volunteers learning 4.Tzu Chi younger group learning. The interaction between members and how to through individual learning to organizational learning are the key problem of Tzu Chi's organization learning. And the good way is implement double-loop learning between members. Tzu chi own integrated learning spirit, and organization structure to impel spread learning spirit. But current stage of Tzu Chi members, lack of system thinking, need enhance organizational learning. The solution is introduction system thinking skills and found knowledge database to transfer effectively from individual to community to organization. After learning effectiveness of diffusion, Tzu Chi can provide its learning experiences about organization change to learning organization and team authority, etc skills to profits organization.

 

Learning in doing

The Buddha's teachings are not so difficult or profound. They are directions for our daily lives. Therefore, grounded on the spirit of the Buddha and endeavoring to put what he taught into practice in daily life. The Tzu Chi Foundation began by doing charitable work and then gradually expanded its activities into the eight fields of charity, medicine, education, culture, international relief, bone marrow donation, environmental protection and community volunteerism. "We learn from what we do and we do what we have learned." In this way, we experience the meaning of the admonition, "Let the Buddha be in your heart, the dharma in your words and love in your deeds." For over thirty years, millions of people have enthusiastically responded and joined in the good work, without complaint or regret. We deeply believe that in every heart there exists priceless great love.

Despite these general difficulties as noted by the experts, a number of lessons can be drawn from our study of the case of Tzu Chi organization. The most essential aspects for organization willing to become learning organizations are:

·         improving the mechanisms for obtaining information from the local environment and selecting, processing and distributing it within the organization;

·         getting a better idea of the wishes of clients and stakeholders and relating this to the organization's own strengths;

·         improving internal communication and opportunities to exchange ideas and experiences;

·         cultivating interest in new ideas and encouraging cooperation and innovation;

·         regularly investigating obstacles to learning at all levels, not forgetting to discuss the norms and values under-pinning the organization from time to time;

·         regularly reviewing and taking stock of the learning experiences in the organization, making better use of the various monitoring systems that often already exist.

 

4.2 Knowledge management

    Why Tzu Chi organization could relief quick response in 921 Taiwan big earthquake? How can Tzu Chi spirits deeply into Tzu Chi member's action? The global relief experiences of Tzu Chi how to cumulate and apply effectively? The knowledge management approach and the mode and of knowledge share, experiences succession, knowledge storage and apply of Tzu Chi can provide other enterprises and organization be reference.

    Knowledge transfer, apply, and storage of NPO usually are here and there, therefore Tzu Chi need systemic create knowledge database and transfer effectively its experiences, knowledge to internal members and external enterprise, government. But how can we to do it? The solution is Tzu Chi need implement e-management to its wide and complicated knowledge. Just can form a real and efficient knowledge management. And to help themselves and enterprises to be more efficient and increase competitive advantage.

Overcoming cultural barriers to sharing knowledge

    We found that overcoming cultural barriers to sharing knowledge has more to do with how you design and implement your knowledge management effort than with changing your culture. It involves balancing the visible and invisible dimensions of culture, visibly demonstrating the importance of sharing knowledge and building on the invisible core values.

    The real task of knowledge management is to connect people to people to enable them to share what expertise and knowledge they have at the moment, given that cutting edge knowledge is always changing. Only by changing organizational culture, can an organization gradually change the pattern of interaction between people, technologies, and techniques, because the core-competencies of an organization are entrenched deep into organizational practice.

    For example, Tzu Chi through volunteer strategy and Cooperation strategy to form a knowledge Network, learning organization, overcoming tribe and culture barriers  finally, they reach a globalization organization. Through knowledge share, the organization operation of Tzu Chi is emergent a special way called MRM of Tzu Chi. To the external benefactors, Tzu implement CRM (Customers Relationship Management) to maintain Tzu Chi sustained operation, and implement MRM (Member Relationship Management) to the internal members to develop and thrive Tzu Chi organization. Not only maintain good relationships with them, but also share and distribute information and knowledge to them, Tzu Chi already from Learning Organization became to Knowledge Management, in addition, Tzu Chi founded a knowledge networks to implement its various compassion and relief activities.

 

Summaries

    In general, organizations may use technologies or may take an informal approach in knowledge management. But to sustain long-term competitive advantage, a firm needs to create a fit between its technological and social systems. Technologies can be used to increase the efficiency of the people and enhance the information flow within the organization, while social systems such as communities of practice improve on interpretations, by bringing multiple views on the information.

    Knowledge management is a comprehensive process of knowledge creation, validation, presentation, distribution, transfer and application. The coordination of these phases is critical; because short-circuiting any of the above phases may result in less than optimum outcome of the knowledge management.

    If management is serious about making knowledge management as a priority in the organization, it will require reconsidering and analyzing the balance between technological and social facet of the organization. Putting too much emphasis on people or technologies is not sufficient; rather, management must revisit the interaction pattern between technologies, people, and the techniques people employ in using these technologies.

    Tzu Chi can tend to study how to link the gap of KM chain from creation, distribution, transfer and application by the interaction between technologies, techniques, and people. Besides over cultural barriers, the more important things are how to eliminate the fetish of IT (Information Technology) and to integrate people, knowledge and technology further. Then the KM system just can be a complete and effective knowledge management and to help organization increasing competitive advantage.

 

4.3 Globalization strategy

    Tzu Chi organization is with global thinking and local action, respect and understand local folk custom, religion, culture tradition. Helping people with friendship position, and consider dignity of beneficiary. Whether clothes, food, medicine or house, etc. all regard quality, take consider as it's use for oneself, and with grateful heart give them the relief materials.

    Tzu chi could take care all of the widest distressed area, therefore they chose the most heavy or the most lack of external helping area, concentrating limit resources on the most desired place, to develop the most function. So they can implement global relief action.

 

4.3.1 Volunteer management strategy

    Tzu Chi constitutes mainly by committeemen, members, volunteers, honor director (for entrepreneurs), loving-kindness-honesty volunteer (for social officer worker), loving-kindness-younger volunteer (for students). Committeeman organization of every place re-organized by community. Due to each community "committeeman group" in charge of Tzu Chi foundation affairs of each community, "community volunteers" are the most important members of Tzu Chi organization. In general time, they disperse everywhere, do themselves jobs. But when Tzu Chi need them to help people, they concentrate by each community as soon as they can. Tzu Chi implement training & education for volunteers, the frequency is according their volunteering categories, Generally, once training in one week for committeemen, other volunteers depend on their properties to implement training.

    The compassion and relief action of Tzu Chi volunteers are propounded case by countrywide committeemen, members or demos, through committeeman of each region to interview and comfort, debrief the results to headquarters or each branch, after submit committee to deliberate, to help depend on need of case. And trace and re-examine actually to practice in community.

 

4.3.2 Diversity strategy of Tzu Chi

    Tzu Chi four big volunteering businesses make Tzu Chi from a pure compassion and relief organization became diversity organization. Now, Tzu Chi foundation includes charity, education, medicine, culture etc. beside, they also mange satellite TV to preach up Tzu Chi belief and spirit. For example, Master Cheng Yen believes that educational ideality, which tangible education is in school but intangible education is in social community. The four big volunteering businesses and eight big foot-print businesses of Tzu Chi are also practice in community, expecting to enlighten every people's good sense and ability, to reach the goal of people mind Purge. By right of life education to cultivate moral character, upgrade personality and honor are the ideality of Tzu Chi education.

    In charity work, Tzu Chi provides material necessities, medical care and spiritual consolation for the sick and elderly. Its not only help the poor, but also educate the rich by showing them that giving and service are more meaningful than pursuing wealth, power and prestige. It's grateful to both our long-term care recipients and to disaster victims when Tzu Chi give them food, clothing, care and companionship, for without their misfortune it would find no opportunity to serve. The poor and wretched receive help, the rich and fortunate activate their love, and thus both can be grateful to each other.             

    In order to show respect for all life, Tzu Chi has worked tirelessly to establish a medical care network that includes two hospitals in Taiwan and a system of mobile free clinics in many countries around the world. What is special about our medical service is the attitude of the personnel. Tzu Chi doctors and nurses are taught to treat patients as they would their own relatives, and to heal them in both body and mind. They do not just treat the symptoms of a disease, but they also consider how a patient's illness affects his life and family.

    In order to purify human minds, the importance of education must not be overlooked. Tzu Chi teachers "treat all children with the hearts of parents and treat their own children with the wisdom of bodhisattvas." In this way, the love that they teach will truly sprout, grow and blossom. Great love transcends all borders whenever disaster strikes, Tzu Chi people, like living bodhisattvas, are the first to respond to calls for help.

 

4.3.3 Organization confluent strategy of Tzu Chi

    The Tzu Chi Foundation is one of the largest charity organizations in Taiwan, and now has offices in over twenty countries around the world. For over thirty years, the organization has been working in the fields of charity, medicine, education, culture, international relief, bone marrow donation, environmental protection and community volunteerism. Almost all of the work is done voluntarily by foundation members, who labor with an attitude of love and gratitude towards all people. The "love and gratitude" are organization confluent strategy of Tzu Chi. Tzu Chi members they hope that by purifying people's minds and activating the love and compassion in their hearts, they can build a world of peace. Therefore, through organization confluent strategy, Tzu Chi fused together different regional and national people, tribe and various color of race. Members are across worldwide five big continents 

The Buddha said, "All creatures share a common karma because we all receive the results of our actions." When people have less and less respect for Mother Nature, she will surely respond with endless calamities.

 

Great love as the organization confluent factor

    Why have people become too disrespectful towards each other to remember what gratitude, contentment, good will and understanding are? The reason is that there is not enough love, that there is no awakening of our innate universal love. If we remember that all creatures in the universe are one, we will know how to let go of our egotism, eliminate our mutual misunderstanding and put aside our selfishness. We will then return to the true, clear essence of our human nature, and from the depths of our hearts will arise a reverent love for all beings. Everyone has great love.

Learning in doing

    The Buddha's teachings are not so difficult or profound. They are directions for our daily lives. Therefore, grounded on the spirit of the Buddha and endeavoring to put what he taught into practice in daily life. The Tzu Chi Foundation began by doing charitable work and then gradually expanded its activities into the eight fields of charity, medicine, education, culture, international relief, bone marrow donation, environmental protection and community volunteerism. "We learn from what we do and we do what we have learned." In this way, we experience the meaning of the admonition, "Let the Buddha be in your heart, the dharma in your words and love in your deeds." For over thirty years, millions of people have enthusiastically responded and joined in the good work, without complaint or regret. We deeply believe that in every heart there exists priceless great love.

Great mercy even to strangers and great compassion for all

    Tzu Chi's international relief work shows the truth of the Buddha's teaching that "All beings are equal." When you see with your own eyes a family huddled on a small, tottering roof in the middle of a flood, waiting to be rescued, do you care what their nationality is? At that moment, you only think of how to save them from their suffering. This is the meaning of "Great mercy even to strangers and great compassion for all." Tzu Chi relief team members pay their own way to disaster areas to help distribute relief supplies, grateful for the opportunity to help the suffering. Overcoming obstacles of time, space and politics, the foundation has provided material and medical relief to victims of war, flood and drought in such countries as Mainland China, Cambodia, Thailand, Rwanda, Ethiopia, South Africa, Papua New Guinea, Afghanistan and Kosovo. Tzu Chi has established the world's third largest marrow donor registry, which has handled over one hundred marrow transplants both in Taiwan and abroad.

4.3.4 CRM (MRM) of Tzu Chi

    CRM (customer relationship management) became so popular in modern corporate, its because whether you are whatever business, customer are your main profit source, and profit is the life of corporate. No customer no business. The same reason to NPO, even though profit is not the goal of NPO, but NPO also need to get profits to sustain its operation. Insofar reasonable range, NPO need do their best to maintain good relationships with their donors (customer) and members. Tzu Chi used various approach in MRM (members relationship management) as its CRM, for example, the committeemen utilize the chance of taking donation money in each month, face-to-face to contact members and communicate feeling. Besides, Tzu Chi through electronic newspapers to send various information to members and to interact with worldwide members through worldwide web, subscription of various published materials, satellite TV program and various compassion and relief activities, etc

 

4.4 QR strategy of Tzu Chi

Directly relief

    Tzu Chi volunteers and professional people get into distressed area deeply, lookup disaster situation, according refugees desire to scoop in donation and relief materials, and mobilize volunteers according refugees manual which by real examining and identification take relief materials to refugees directly by hand. To express sincerely caring and wish to them.

Just in time logistic support

    According real situation of disaster happened, hold prescription to take action of reconnoiter disaster, collect data, and finish evaluation under the shortest time, get ready materials to help them as most quickly.

Actuality

    To understand emergent need of distressed area really, providing the most suitable help, it must doable, effective, quickly, make one relief to reach multi-effects, don't make relief resources to be unprovoked waste.

 

5. Construction of proposition

 

    After the analysis of collecting data and interview, we got some finding as above. Due to the finding we integrate and develop it to some propositions as following:

 

Proposition1: The organizational abilities of Tzu Chi are volunteer's Quick Response and Organizational Learning abilities.

Proposition2: Tzu Chi organization ability can help Profit Organization and Enterprises to improve efficiency and effectiveness.

Proposition3: Why Tzu Chi can rescue people faster than government and other NPO in Taiwan 921 big earthquake? The main factors are organization mobilization ability and community volunteer's strategy.

Proposition4: QR (Quick Response) ability of Tzu Chi is flexible network, information share, authorization and common version and goal for the belief of people compassion and relief.

Proposition5: Organizational learning abilities of Tzu Chi are learning by committeemen group, committeemen-members, community volunteers and training and charity activities.

Proposition6: Knowledge management of Tzu Chi implements through Taipei culture center consolidate all published materials and in charge of knowledge creation, distribution and application, in addition, through worldwide web, electronic newspaper, satellite TV program and committeemen-members communication system.

Proposition7: The globalization strategies of Tzu Chi are mainly through global volunteer's distribution strategy, eight big volunteering businesses diversity and organization confluent strategy, above of all make Tzu Chi from self-organization development to diversity to globalization.

Proposition8: The K.S.F. of Tzu Chi are strongly central belief of charity, global community volunteer's strategy, Committeemen-members Organizational Learning abilities, Knowledge Management network and globalization strategy. 

 

6. Conclusions and recommendations

Conclusions

    After interviews, data collection and content analysis, I founded the four big volunteering businesses of Tzu Chi organization tend to four trend as following:

1.  Charity business tend to internationalization

    It includes taking care of domestic poor family for a long-term, disaster relief, family caring and administering relief to international, etc. Tzu Chi people stand in Taiwan but see over the world with worldview. With great love walk forward to global village. Wishing people have no disaster over the world. 

2.  Medicine business tend to generalization

    It includes local hospital, marrow database, children development and recuperating center, free medical caring in mountainous area and islets, etc. respect each unique life, Tzu Chi medical network make reassurance to every families, 

3.  Education business tend to completely development

    Tzu chi education use love as Goshen, put a value on virtuous moral and function coequally, include from kindergarten, elementary school, junior high school, senior high school, university and graduate school, Tzu chi take to heart to train up next generation.

4.  Culture business tend to depth development

Community service, mechanism caring, environment protection, etc. Tzu Chi volunteers make fresh ethos for peaceful society. From magazines, books, video, television, Tzu Chi culture business make a pioneer for purging people mind.

    The organizational abilities of Tzu Chi are volunteer's Quick Response and Organizational Learning abilities. The abilities can help Profit Organization and Enterprises to improve efficiency and effectiveness.

The main factors of Tzu Chi can rescue people faster than government and other NPO in Taiwan 921 big earthquake are organization mobilization ability and community volunteer's strategy. The QR ability of Tzu Chi is flexible network, information share, authorization and common version and goal for the belief of people compassion and relief, that is why they could implement QR strategy.

    Organizational learning abilities of Tzu Chi are learning by committeemen group, committeeman-member, community volunteers and training and charity activities. Knowledge management of Tzu Chi implements through Taipei culture center consolidate all published materials and in charge of knowledge creation, distribution and application, in addition, through worldwide web, electronic newspaper, satellite TV program and committeemen-members communication system.

    The globalization strategies of Tzu Chi are mainly through global volunteer's distribution strategy, eight big volunteering businesses diversity and organization confluent strategy, above of all make Tzu Chi from self-organization development to diversity to globalization.

    The K.S.F. of Tzu Chi are strongly central belief of charity, global community volunteer's strategy, Committeemen-members Organizational Learning abilities, Knowledge Management network and globalization strategy. 

 

Recommendations

 

1. Unemployment relief volunteers business

    Besides the four big volunteers businesses, Tzu Chi should increase "unemployment relief" volunteer business. Because unemployment problems is the most important and emergency problems in Taiwan now. Tzu Chi can implement "job training" for those people who are unemployment. A proverb said, "Instead of giving them fish you better teach them how to fish". Tzu Chi could summon every kind of volunteer to do that training job.

2. Enhancing "knowledge database" to share more different religion and tribal people.

    For raising global competitive advantage of Tzu Chi, they should enhance various kind of knowledge database to share more different religion and tribal people. And to be the base of learning organization and knowledge management. For example, many kind of relief experiences and compassion activities, 921 Taiwan big earthquake quick response of relief, etc. it also can reach knowledge transfer function and goal. And knowledge transfer just is the most important key factor of enterprise's sustained management.

3. Knowledge transfer

    Tzu Chi experiences and knowledge can be a mirror of government organization and enterprises and help them to be more efficient and increase competitive advantage through the Tzu Chi committeemen and members. The experience of NPO to enterprise, when enterprise implement KM, they should notice knowledge is form the interaction of tacit knowledge and explicit knowledge. At he same time, enterprise also can authorize medium-level managers to act the enabler of knowledge interaction and need aimed at different "knowledge transfer approach" to adopt different "knowledge share platform and mechanism", just can make inside of organization information to be useful and clear knowledge. To reach efficacy of organization integrated learning. After storage knowledge by document, Enterprise in the process of KM also can't ignore found and apply of human storage mechanism.

4. Enhancement e-management

    The contents of Tzu Chi worldwide web almost are tendentious and advertising. It's not enough to be a modern organization in 21 century, especially in internet era, Tzu Chi should be enhance e-commerce function and found intranet and extra-net to increase efficient and speed of organization internal process management and decrease process management and communication cost. To reach virtual organization benefits. Therefore, can increase central force of internal members and volunteers of Tzu Chi and develop their effectiveness. To construct sustained management substructure. Besides, e-management can make the use of internal donation and expense more visible; it's process management make members and external public more trust to Tzu Chi. Then, whether whoever to be the future leader of Tzu Chi, it always can make a well management system sustained forever.

5. Introduction of management consulting

    Tzu Chi can try normalization volunteers consultants of every professional field, to help more levels of people and self-organization development of Tzu Chi. It also can make more professional talents participation.

6. Leadership of cultivation

    Leadership to an organization is most important, and we need think about a good approach to maintain Tzu Chi sustained operation. First job is to cultivate some leader of high-level and medium-level management department. Besides, Tzu Chi need implement "alternation" system between members (volunteers) and staffers. Then they can learn from each other and the system can decrease some abuses of NPO.

 

 

 

 

 

 

 

 

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